Fullerton PD

Recruitment Video Production
001 summary

Justin Phu Media supported Fullerton Police Department with their recruitment efforts by producing a Recruitment Video Short Film featuring the 150 personnel police agency, their 13 specialized units, and community outreach efforts.

002 our role
  • Video Pre-Production: Brainstorm ideation session with Fullerton Police Department (FPD) to understand their needs, vision, and resources. Story Board Concepts, and shot list approval for day of production.
  • Video Production: 8- days of filming over 3-months, managing over 50+ personnel and their roles in the film. (3) 4K High Definition Cameras, Drones, Audio, Lighting, and Stabilizer equipment
  • Post-Production: (2) versions of the finalized video - Long Format for Facebook, Youtube, and FPD Website + Short Format for Instagram promotions.
003 challenge

With the ongoing growth of social media and internet, law enforcement undergoes even more scrutiny and criticism from the public, especially in their immediate community. The goal of this video was to create an accurate portrayal of what it takes to be a law enforcement member of FPD, the importance of protecting their community, and highlight their personnel + specialized units to showcase job opportunities within the PD. All things considering, the video needed to stand out from other recruitment videos within the region of Orange County to increase their efforts in recruitment.

001 Website
004 results

36.5K+ views across all social media platforms

23K+ Views | 390+ Reactions | 100+ Comments | 120+ Shares

Total Facebook Engagement

10K+ Views | 480+ Likes | 35+ Comments

Total Instagram Engagement

3.5K Views | 9 Comments

Total Youtube Engagement

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005 Insights

The success of this recruitment film relies heavily on the participation from FPD personnel. Although JPM brought a team of 4 (Director, Director of Photography, Camera #1 & #2 Operator, Drone Aviator Pilot) and we had 2-months of prep work fulfilled, the police agency project lead did a tremendous job coordinating dates/times/scenes that needed police personnel contribution. Personnel that arrived on days of filming were beyond cooperative and very enthusiastic. The combined efforts of JPM high level pre-production planning and day of production filming and FPD’s contributions resulted in the overall success of the project.