Justin Phu Media supported Fullerton Police Department with their recruitment efforts by producing a Recruitment Video Short Film featuring the 150 personnel police agency, their 13 specialized units, and community outreach efforts.
With the ongoing growth of social media and internet, law enforcement undergoes even more scrutiny and criticism from the public, especially in their immediate community. The goal of this video was to create an accurate portrayal of what it takes to be a law enforcement member of FPD, the importance of protecting their community, and highlight their personnel + specialized units to showcase job opportunities within the PD. All things considering, the video needed to stand out from other recruitment videos within the region of Orange County to increase their efforts in recruitment.
The success of this recruitment film relies heavily on the participation from FPD personnel. Although JPM brought a team of 4 (Director, Director of Photography, Camera #1 & #2 Operator, Drone Aviator Pilot) and we had 2-months of prep work fulfilled, the police agency project lead did a tremendous job coordinating dates/times/scenes that needed police personnel contribution. Personnel that arrived on days of filming were beyond cooperative and very enthusiastic. The combined efforts of JPM high level pre-production planning and day of production filming and FPD’s contributions resulted in the overall success of the project.