Match Group
(Crown Dating)

Video Production for Social Media Paid Advertising
001 summary

Justin Phu Media supported Match Group go-to-market with their latest dating app, “Crown Dating”, which was featured on Forbes, Tech Crunch, KTLA5, any many other notable media outlets.

Match Group is the parent company to the world’s most successful online/dating apps. Brands like, Tinder, Plenty of Fish, and Crown Dating fall under this parent company. The client is constantly trying to reinvent the dating culture with new and innovative online dating experiences to help people connect with their potential soul mate. With these big ambitions, comes big agency support.

002 our role
  • Video Production
  • Motion Graphics animation video to promote App User Experience
  • Final videos formatted specifically for Apple App Store + Snapchat, Facebook, and Instagram Paid Advertising
003 challenge

Although Match Group is a Fortune 1,000 company, they move as agile and fast as a tech start up. With this being said, they needed (3) social media videos produced, edited, and finalized within a 2-week time frame.

001 Website
004 results

Q1 Sales for both Amazon + E-Commerce website

8 Million+ Views

on videos across all social platforms within a 1-month time frame


app downloads

4 Star Rating

on Apple App Store

005 Insights

Creating viral videos specifically for social media ad buys is a completely different ball game than traditional media. As a paid social advertising agency ourselves, we have full competency on how to produce and edit these types of videos to encourage the maximum user engagement.

  • Horizontal and vertical formatted videos broken down into video lengths of :10, :15, :30, :60 seconds
  • Call To Action animation graphics enticing users to ‘swipe up’ or ‘download now’
  • Fun social influenced soundtracks to play along with the viewing experience
  • Subtitles to ensure viewers would retain the message even if their audio sound was “off”