Sizzler USA

Advertising Campaign
001 summary

Justin Phu Media supported Sizzler USA with their efforts to promote dining with Sizzler during Valentine’s Week/Day.
Sizzler USA is a national chain restaurant that focuses on true American Food “family-causal” dining. With one of their signature dishes being steak and lobster, it was a goal of Sizzler’s to bring this awareness to lovers around the nation to enjoy a quality meal at their dining establishment.

002 our role
  • Graphic Design
  • Paid Social Advertising Strategy and Implementation
  • Sweepstakes Creation and Management
  • Influencer Marketing
  • Photography
003 challenge

Sizzler’s core marketing focus is “broadening the base consumer without alienating the core”. Their core consumer has an age demo of 50+. They’d like to see younger, millennial consumers walk through their doors and enjoy their entrees. The challenge for JPM was to create an enticing social media campaign that was relevant and attractive to a younger demo and bring Sizzler into their evoked set.

001 Website
004 results

Holiday Sweepstakes Engagement

Valentine's Day Campaign Social Ads

Mukbang Youtube Influencer Activation


Total Views


Total Impressions


Views from Impressions

Valentine's Day Photoshoot

005 Insights

We knew that the following would be beneficial to extend our client’s brand awareness and collect campaign entries.

  • Effective Ad and organic social creatives
  • Messaging and copy curation
  • Hunger worthy food photography
  • New and exciting collaborations
  • Enticing Call-To-Actions

We created and activated campaigns that included creating organic social posts, running social ads, activating an influencer collaboration and daily campaign management. Over an 11 day period our Valentine's campaign garnered over 240 entries. Through these efforts, we were able to inform and reach out to a younger demographic, gain engagement and following on Sizzler’s social platforms, and increase foot traffic to Sizzler locations.