Justin Phu Media supported Match Group go-to-market with their latest dating app, “Crown Dating”, which was featured on Forbes, Tech Crunch, KTLA5, any many other notable media outlets. Match Group is the parent company to the world’s most successful online/dating apps. Brands like match.com, Tinder, Plenty of Fish, and Crown Dating fall under this parent company. The client is constantly trying to reinvent the dating culture with new and innovative online dating experiences to help people connect with their potential soul mate. With these big ambitions, comes big agency support.
Although Match Group is a Fortune 1,000 company, they move as agile and fast as a tech start up. With this being said, they needed (3) social media videos produced, edited, and finalized within a 2-week time frame.
Creating viral videos specifically for social media ad buys is a completely different ball game than traditional media. As a paid social advertising agency ourselves, we have full competency on how to produce and edit these types of videos to encourage the maximum user engagement.