The goal of this project was to create a fun, colorful, and exciting visual identity for Fizz & Sweets.
The client wanted a fun and exciting logo for a brand new store specializing in sodas and snacks. Overall, the logo needed to incorporate soda and candy. The visual identity needed to stand out and catch the eye of the consumer.
The goal of this project was to create a fun, colorful, and exciting identity for Fizz & Sweets.
We explored a variety of different directions, experimenting with different ways to communicate the brand attributes (fun, colorful, exciting) and incorporating sweets and soda bubbles into the brand mark.
We constructed a logotype lockup from that incorporates soda bubbles into the 'i' to help represent the word 'fizz'. Furthermore, to represent the 'sweets' aspect of the logo, we created a lollipop candy that intertwines with the 's' while also playing off the $ symbol.
Something that is fun and exciting to look at while still simple and clean enough to be able to apply it to a wide range of different types of products and packaging.
We wanted something modern and simple, so a sans-serif font pairing was appropriate. We knew that we needed a sans-serif with a "geometric structure" that would look "masculine, new, and fresh" for OC Hawk's new look.
Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones with Jesse Ragan and released from 2000. Gotham's letterforms were inspired by examples of architectural signage of the mid-twentieth century. Gotham has a relatively broad design with a reasonably high x-height and wide apertures.
The client wanted his brand to incorporate dark colors. We explored different variations of monochromatic and muted color palettes. In order to create something more modern and stylish, we landed on a dark cool gray, with strong primary hawk-brown color.
In order to showcase how the visual identity we created would live in the real world, we created a series of digital mockups on a variety of products. These mockups range from cans, bottles, snack bags, jars etc.
