Plan Alpha Wealth design came to us to help them build their visual identity from scratch.
The goal of this project was to create an elevated, professional, trustworthy identity for Plan Alpha. We created the identity systems and assisted in apparel design concepts.
The goal of this project was to create an elevated, professional, trustworthy identity for Plan Alpha. We created the identity systems and assisted in apparel design concepts.
We explored a variety of different directions, experimenting with different ways to communicate Plan Alpha's wolf and finance concept.
We explored many different directions that expressed luxury, elevated branding. We constructed a geometric brand mark that emulate the shape of a wolf as well as an upwards trending bar graph to represent the finance success aspect.
In order to create a clean-looking logo, I used grid lines to make sure everything was balanced, proportionate, and geometric. This made sure to create a balanced and cohesive visual identity.
Something that is attractive and interesting to look at while still simple and clean enough to be able to apply it to a wide range of different applications such as menus, signage, cards, packaging, apparel etc.
For Plan Alpha brand font, we knew we wanted something that complimented a clean and strong logo. Something modern that also still had a premium classic feel. We chose Bio Sans due to its geometric and balanced construction.
We explored different variations of blue and silver color accent palettes. In order to create something elevated and trustworthy, we landed on a bright blue and navy that paired well with neutral accents.
In order to showcase how the brand identity we created would live in the real world, we created a series of digital mockups on a variety of products. These mockups range from office signage, apparel, packaging, store fronts, business cards etc.
This is an introductory few sentences to introduce the results of the project. This is an introductory few sentences to introduce the results of the project.
We created and activated campaigns that included creating organic social posts, running social ads, activating an influencer collaboration and daily campaign management. Over an 11 day period our Valentine's campaign garnered over 240 entries. Through these efforts, we were able to inform and reach out to a younger demographic, gain engagement and following on Sizzler’s social platforms, and increase foot traffic to Sizzler locations.
